Phase 1: Your Niche1999 Niche Selection

The problem with the old way niche sites.

The odds of choosing the perfect niche as a beginner.  As a beginner you think that the niche matters, and that’s not the case.

You can’t pivot.

You don’t know what will work.

You should start a little broader and then hone in on your niche with real traffic and real data.

The odds of quitting.

It’s a matter of time. If you don’t quit you can start to get real levels of success over time, but you can’t quit.  Need to start 1 blog that can pivot and innovate over time and maintain success over time.

 

The brand of you – the new way.

Testing sub-niches within a niche

There are plenty of subniches with a lot of traffic that can make you a lot of money.

The Freedom to pivot – being open to opportunities

Mindframe that allows you to be oppen.

It’s all about the knowledge graph

You can influence your knowledge over time.

When you start to publish content in different areas and start to build links to that content from different sites you start to develop a knowledge graph.  How Google figures your area of expertise. 

 

Like branches of a tree. 

Benefits Faster growth, more partnerships, higher revenue ceiling, higher odds of success.

How is this blog going to be a sustainable job for the long term, for my life?  Pivoting and adapting is important.

 

Upgrade your blog to a brand, not a tiny niche.

There are opportunities everywhere.

Finding your own blue ocean.

A blue ocean strategy says to go where the sharks aren’t. Go where there isn’t blood in the water.  Go where there is opportunity everywhere b/c they aren’t oversaturated yet.

 

Living in the middle in your niche.

Know your market to be able to spot the new trends and pivots in the market and adapt with it.

Emerging product categories.

These exist in every single niche.  There are established products, but there are also new and trending products.

 

The Brand of You

What is the brand of “you”?

You are your own niche – The brand of you is the most direct path to picking your niche.

You have to pick.  Don’t have someone else pick your career.  Your blog is an extension of you, what do you want to teach, where are you going to carve your own path.

The brand matters.  And therefore your interests and experiences are important.

Teaching – (even if you have a little experience, it’s more than someone just starting out.  Know your audience.)

 

You are your own leverage – Your experience and skills.

What leverage do you have in your career or personal life.

You have certain experience and skills.

Adam says: It’s being open to opportunities and learning as